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What They Say, What They Mean
When they say "This changes everything" they mean it may change a few minor details, but basically no significant difference.
When they say "The best ever!" they mean it was okay.
When they say "The [X] you didn't know you needed" they actually mean I am hoping you'll ignore the fact you don't actually need it, you probably don't even want it.
When they say "The best ever!" they mean it was okay.
When they say "The [X] you didn't know you needed" they actually mean I am hoping you'll ignore the fact you don't actually need it, you probably don't even want it.